Posts about Jeffry Sachs written by Peter Bruce-iri
A major concern of decision makers is the need to balance the often conflicting expectations and interests of stakeholders. Stakeholder analysis asks:
Product Scope and Stakeholder Requirements
Consumer groups – A. The various consumer groups discussed in the case appear to have little power in influencing the nature of the programme and little interest. However, as the key target market, the social marketer would aim to shift this stakeholder group by changing perceptions to move them to the B quadrant.
4. Examples of analysis tools that might be used (i.e. stakeholder management matrix, stakeholder mapping, stakeholder management cycle) – citing theory where appropriate.